Market Research
Whether you're launching a bold new product, fine-tuning your brand, or deciding which features are worth the investment, we help you make confident, insight-driven decisions.
We work with innovative teams—from well-funded startups to global giants like Google and Cvent—who want more than just data. These teams are looking for clarity, strategy, and that spark of “Aha!”
That’s where Bixa Research comes in.
Book a Call with Bixa
We’ll talk you through right approach, even if you don’t hire us.
We customize an approach to get you the precise customer insights you need to move forward.
At Bixa, we combine smart research design with real-world empathy to get to the heart of what your target audiences think, feel, and do—and what matters for your business. Our approach blends the best of qualitative and quantitative methods to deliver insights you can act on.
Custom research design: We craft studies around your exact business questions and strategic goals
Qualitative insights: From in-depth interviews to diary studies, Bixa researchers uncover the emotional drivers behind buying decisions
Quantitative validation: In addition to traditional surveys, Bixa uses advanced techniques like MaxDiff, Conjoint Analysis, and Van Westendorp pricing questions to bring statistical confidence to the table
Clear, actionable reporting: Sharp insights, strategic takeaways, and clarity to move forward with confidence
Ongoing collaboration: Bixa brings deep knowledge of your business to every project, building on past insights and uncovering fresh “aha” moments each time. Many of our clients have been with us for years, or set up contracts to conduct fresh rounds of research each month.
Qualitative data uncovers the “why”
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We conduct one-on-one interviews with your audience to gather rich, detailed information about their experiences, opinions, and perceptions. These interviews allow for open-ended discussions and provide invaluable insights into unmet needs, decision drivers, emotional triggers, and the language your customers actually use.
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We bring together a small group of individuals with similar characteristics or backgrounds to engage in guided discussions. Focus groups enable us to explore topics in-depth, uncover group dynamics, and gain a deeper understanding of shared attitudes and beliefs. We use modern Q-sort techniques to lessen bias and groupthink in these sessions.
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We immerse ourselves in the natural environments of consumers, observing and interacting with them in their everyday lives. This approach provides valuable context and insights into behaviors, habits, and social influences that shape consumer decisions.
Today, this can be done virtually as well, allowing us to study and understand consumer behaviors, interactions, and experiences through video and screen sharing methods. This method enables us to capture insights in real-time, and enables us to be across the country (or world!) gathering this data, quickly and effectively.
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We invite participants to document their lives through short videos, giving you a front-row seat to their thoughts, reactions, and decision-making moments—whether it’s choosing a product, navigating an app, or unboxing a new service.
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We talk to the people who’ve seen it all—industry leaders, internal stakeholders, and domain experts—to ground your strategy in deep experience, uncover blind spots, and validate what your customers are telling you.
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We engage with industry experts, thought leaders, or key stakeholders to gain their perspectives and insights. These interviews help us understand broader industry trends, challenges, and opportunities.
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We test your digital experience with real users to see what’s intuitive, what’s confusing, and where people get stuck.
Whether moderated or unmoderated, we pinpoint the friction and give you clear direction to improve usability and conversion.
Quantitative data gives us the “what”
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We design smart, targeted surveys that go beyond surface opinions to uncover real motivations and behaviors. We also conduct controlled experiments to test hypotheses and measure cause-and-effect relationships. This quantitative approach allows us to analyze the impact of specific variables or interventions on consumer behavior or outcomes.
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We spot the patterns that matter by analyzing cultural shifts, behavioral signals, and emerging market dynamics.
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An advanced survey technique called Conjoint Analysis simulates real-world buying decisions, revealing which features, benefits, or pricing combinations drive preference—so you can optimize your product, packaging, or pricing strategy with confidence. This includes creating a market simulator that lets you model different product bundles / offers to see forecasted revenue for each.
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We use MaxDiff to identify which features your customers truly value—and which ones they can live without. It’s a fast, efficient way to cut through the noise and focus your roadmap on what matters most.
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Not all messages land the same. We use MaxDiff to pit your value propositions, taglines, or claims against each other—revealing which messages spark interest, build trust, and drive action. No more guesswork, just clarity on what converts.
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We use cluster analysis to reveal meaningful audience segments—not just based on demographics, but also based on behavior, mindset, and motivation (which can be stronger indicators of purchase). This helps you stop marketing to “everyone” and start building strategies tailored to the people who matter most.
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Our quantitative forecasting models help predict future market trends, demand, and performance. By leveraging historical data and market indicators, we provide you with insights to guide your decision-making and resource allocation.
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We go beyond a single score. Yes, we track NPS—but we also measure effort, satisfaction, and emotional resonance to help you understand not just how your customers feel, but why—and what to fix, amplify, or celebrate.
We’ll talk you through right approach, even if you don’t hire us.
Book a free consult with a Bixa researcher. We’ll ask you questions about your goals, and recommend the best approach to fit your needs.
Bixa guides some of the world’s leading brands to…
Deeply get to know customers
We believe that truly understanding your customers is any brand’s secret to success. That's why we deep-dive into the minds and hearts of your target audiences using qualitative research methods. We're talking focus groups, interviews, and ethnographic research. By getting to the root of their motivations, preferences, and pain points, we unlock the insights that help you forge genuine connections with the right people.
Build segments based on psychographics, not demographics
At Bixa, we believe that understanding your audience goes beyond demographics. That's why we specialize in building segments based on psychographics. We go beyond surface-level characteristics and delve into the mindset, attitudes, values, and motivations that drive consumer behavior.
Uncover hidden opportunities
In a world that moves faster than a toddler on a sugar high, spotting new opportunities can feel fleeting at best. That's where our journey mapping research techniques come in. We analyze the data like nobody's business. By doing so, we unearth market trends, pinpoint gaps, and shine a spotlight on those untapped access points and areas of growth that are just waiting for your brand fill an underserved need and truly add value to the lives of your consumers.
Empower decision makers
There’s no point in doing research for the sake of research. Market research isn't just about collecting data; it's about gaining the knowledge and confidence to make informed decisions. Whether you're cooking up a new product, venturing into uncharted markets, or giving your brand a makeover, our research insights will guide you with consumer-driven, data-backed roadmapping. Armed with consumer insights you can rely on, you can minimize risks, seize opportunities, and find new levels of success.