Make confident decisions with market research
When stakes are high, guessing is expensive…
Bixa is one of the leading market research firms in the world—helping brands understand their customers, test decisions, and move forward with clarity. Trusted by 100+ brands like Google, IBM, Citibank, Eko Health, Cox, and the International Diary, Deli & Bakery Association (IDDBA), our insights influence over 19 BILLION consumer purchases each year.
What We Do
At Bixa, we help your team unlock customer secrets and gain the clarity you need to make business decisions with confidence. Our award-winning team of researchers can help you segment your audience, uncover pain points, and craft personas and buyer journeys that matter.
Does this sound familiar?
You’re being asked to make big decisions with incomplete or conflicting data
Stakeholders disagree, and everyone has a “strong opinion“
Past research was done, but it didn’t change anything
These aren’t
marketing problems.
You need answers quickly, but not sloppily
They’re decision problems.
Bixa’s award-winning market research team helps you make high-stake decisions with precision.
We do this through rigorous, human-centered market research for DTC or B2B brands—including surveys, in-depth interviews, UX research, and brand tracking. We learn why customers behave the way they do, prioritize what matters most, and help your team align on a data-backed direction.
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Market Research
Confident decisions require more than data—they require clarity. We design and execute rigorous qualitative and quantitative research to uncover what truly drives behavior, identify meaningful tradeoffs, and focus teams on what matters most.
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Brand Trackers
Brand tracking shouldn’t just monitor metrics—it should guide strategy. We track awareness, perception, and momentum over time, translating shifts in brand health and competitive position into clear implications for where to invest, adjust, or double down.
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Product Research
Building the right product means making the right calls early. From MVP testing to pricing and messaging, we generate evidence that helps teams prioritize features, refine positioning, and launch with confidence.
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UX Research
Standout experiences are built on understanding why users struggle or succeed. Our UX research goes beyond usability scores to reveal underlying behaviors and barriers—so design and product teams know exactly what to fix, improve, or rethink.
Bixa is trusted by 100+ organizations to bring clarity to complex decisions
We partner with high-growth tech companies, global enterprises, consumer brands, public institutions, funded startups, non-profits, associations, agencies, and more.
Technology & SaaS
Bixa explores how buyers evaluate products, compare alternatives, and decide what’s worth paying for—guiding product and marketing teams to optimize roadmaps, pricing, and messaging. Our market research and UX research clients run the gamut from enterprise teams like Google and Cvent to fast-growing product-based tech like Eko Health (digital stethoscopes).
Fast-Growing Startups, VC Funds & Incubators
Bixa runs focused research to validate new markets, pressure-test product ideas, sharpen positioning, and prioritize audiences most likely to drive growth.
Healthcare & Medical Devices
Bixa partners with healthcare, healthtech, and medical device clients to study how patients, providers, and decision-makers understand, trust, and adopt new solutions—while accounting for real regulatory and operational constraints.
Finance & Insurance
Bixa supports financial brands earn trust by uncovering what drives
sign-ups, switching, and retention, and streamline complex UX / digital experiences.
Grocery, Retail & eCommerce
Bixa works in grocery, retail, and eCommerce by looking at how shoppers make tradeoffs in real moments—price vs. quality, convenience vs. brand. We study real-world shopping decisions over time, segmenting consumers and tracking trends.
Professional Services
Bixa helps professional services firms understand what clients value, how they compare providers, and what ultimately drives decisions—so they stand out in crowded markets.
Associations, Non-Profits, Education, and Public Institutions
We research what drives participation, engagement, and trust across diverse audiences (including membership), helping organizations design programs and messaging that people actually use. We also conduct sponsored research and turn results into compelling white papers and presentations for these organizations.
Media, Gaming, News & Entertainment
We examine what keeps audiences engaged, what pulls them away, and what earns repeat time and spending in highly competitive environments.
Agencies & Marketing Partners
We routinely partner with agencies—bringing research that sharpens strategy, strengthens creative, and helps clients say “yes” with confidence.
OUR ETHOS
Research for real decisions
Every Bixa study starts with the decisions you need to make. From there, we design the right research approach to support it. Every method is thoughtfully selected, intentionally built, and rigorously applied to deliver statistically sound, decision-ready insights.
WHAT SETS US APART
Rigor with real-world context
At Bixa, rigorous research is table stakes. What sets us apart is the “so what” we interpret from the data—giving you precise priorities, risks, and opportunities that guide your next decision.
ACTIONABLE INSIGHTS
Insights that actually get used
We’re not a slide factory or automated survey software or an AI anything. The research team at Bixa is made up of real humans who translate robust findings into clear priorities and recommendations… because we know that strong data leads to confident action.
Trusted by
today’s most innovative brands.
Ranked by
Clutch as a Top
Market Research
firm in the world.
Let’s talk research.
Book a complimentary 30-minute strategy session with a senior researcher at Bixa.
In this no-pressure call, we’ll talk through your goals and explore the best research approach. If we’re a fit, we’ll send a proposal. If not, you’ll still leave with clarity.
