Design matters. Testing matters more.

With over 1,850 stores across North America, Bath & Body Works is pulling this candle from every shelf. Throw in refunds, and my back-of-napkin estimate puts the damage at nearly $1 million down the drain. And that’s before factoring in the long-term loss of trust—as we have no way of telling what percentage of offended customers won't return because of this “oversight."

Taylor Swift has been the best marketing to happen to the NFL since the flurescent yellow line that appeared on our television screens in the 1990s—bringing with her a whole new audience of potential football fans.

Let us raise a royal toast to Netflix, the reigning monarch of market research. Find out the behind-the-scenes look at how Netflix used market research to create the binge-worthy series “The Crown.”

Don't let your customers slip away! Learn how to boost loyalty through research-driven customer insights.

Don't let your customers slip away! Learn how to boost loyalty through research-driven customer insights.