At Bixa, we help brands make clear business decisions by getting to know their customers.

Researchers collaborating around a workspace with laptops, papers, and coffee cups, discussing a document in a modern office with brick walls and large windows.

Our unique blend of qualitative and quantitative research methods provides a comprehensive view of your audience, empowering you to make confident business decisions.

Whether you're a brand seeking newfound clarity, or an agency striving for data-backed expertise, we've got your back. We are in the vendor system at Google, Facebook (Meta), Cox Communications, Ogilvy and IDEO.

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What We Do

At Bixa, we help your team unlock customer secrets and gain the clarity you need to make business decisions with confidence. Our award-winning team of researchers can help you segment your audience, uncover pain points, and craft personas and buyer journeys that matter.

Market Research

Confident business decisions require data. At Bixa, we uncover customer insights that lead to action. We dig deep with qualitative and quantitative methods to understand your audience segments, what drives behavior, and what will set you apart.

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UX & Product Research

At Bixa, we’re on a mission to help businesses create extraordinary user experiences and develop game-changing products. Our in-depth research goes beyond surface-level insights, diving deep into user behaviors, uncovering the "why" through interviews, testing, and observation.

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Trend Reports

Keep your finger on the pulse by tracking consumer behaviors and emerging trends shaping your industry. Get custom-curated syndicated reports for your sector or market. Fashion, technology, healthcare, finance, politics—our reports unveil trends, strategies, and future forecasts.

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Brand Trackers

Transform the way you track your brand’s performance against the competition. We recruit a custom consumer panel, and collect monthly data to track consumer perceptions, market trends, and competitive landscape over time. Gain actionable intelligence for confident strategic decisions.

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Corporate Training & Online Classes

Expert-led programs fuel professional growth and drive business success for your team, as they gain skill-building in research methodologies, consumer behavior, and data-driven decision-making. Custom training options available.

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Keynotes & Speaking Engagements

Bring unparalleled expertise and captivating insights to your next event. Our seasoned speakers deliver inspiring presentations with practical takeaways. Energize teams, inform stakeholders, and empower audiences with Bixa's dynamic speakers.

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Join 100+ leading brands
who rely on Bixa for customer insights

Bixa teamed up with Google to conduct a series of research studies to get the data needed to re-format ads for shopping, travel, local/maps, education, and jobs to improve engagement with a Gen Z audience in the US, Brazil, and India.
When Cox2M needs new market validation research to know what Internet of Things devices to take to market, they call on Bixa. Niche B2B studies include auto, construction, parks and recreation, traffic engineering, fuel tanks, and more.
IBM taps Bixa for user testing and UX recommendations for new products to ensure that the navigation, content, visuals, and interaction matched the mental models of their target audiences.
Disrupting a traditional industry like medical malpractice insurance with a new business model is a huge risk. Bixa provided qualitative and quantitative insights that validated the market and detailed which target audiences to focus on first—and what messaging would resonate for each.
When the Michigan Dental Association asked, “What young dentists need from a professional association?” they called in Bixa to help ensure the longevity and continued success of their brand.
To help this retail chain understand how to increase visit frequency and basket size, Bixa conducted ethnography through 100+ in-store shop-alongs and interviews. The Bixa team was able to segment shoppers and pinpoint target audiences for new campaigns.
When a new venture-backed tech startup was struggling with price setting, Bixa designed and implemented Van Westendorp surveys, a detailed quantitative pricing method, to help them understand the value to target consumers.
When a nonprofit asked, “What drives women to run for political office?” Bixa launched a study on motivations with qualitative and quantitative research (e.g., interviews with elected officials, and cluster analysis from a large-scale survey of women considering a run). The Bixa team segmented a huge population (all women in the US) into 4 psychographic personas and journeys.

How we work

Expert market researcher giving a presentation to four people seated around a table in a meeting room with a corkboard on the wall with sticky notes.

Research objectives as a guiding light

At Bixa, we collaborate with your stakeholders and team to establish precise research objectives, laying the foundation for our studies. These tailored goals ensure we gather relevant, valuable data, empowering you to make informed, impactful business decisions.

Profiles of six participants from recruiting with varying fit categories: good fit, possible fit, poor fit, showing a rigorous and human recruiting process.

Recruiting the right audience

Spot-on research starts with the right participants. At Bixa, we know that even the most brilliant insights lose their spark if they're not gathered from the right audience. Through our extensive panel, we connect you with the exact individuals you need for your study.

Virtual interview with a researcher speaking with a participant over computer screens

Innovative qual + quant

At Bixa, we go beyond interviews and surveys, combining qualitative and quantitative research in our unique "sandwich" approach. Through innovative methods like video diary studies, we dive deep into your audience's world, extracting comprehensive data that illuminates your brand's path to success.

A group of five professionals engaged in a business meeting or discussion in a conference room, with a presentation slide visible on a large screen behind them showing a customer journey map with opportunities, pain points and moments of truth.

Actionable insights, without the fluff

At Bixa, we know that research for the sake of research is a missed opportunity. That’s why we are committed to delivering findings that truly matter to your business. Our goal is to provide game-changing data that drives tangible results and propels your brand forward. No fluff, just pure impact.