Brand Trackers

Revolutionize the way you track your brand’s performance against the competition. We recruit a custom panel of consumers for you, and collect qual and quant research each month to delve into the intricacies of your brand, competitors, consumer perceptions, market trends, and competitive landscapes. With our cutting-edge methodologies, we uncover actionable intelligence that empowers you to make strategic decisions with confidence.

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Bixa guides some of the world’s leading brands to understand their users so they can:

Identify and Leverage Competitive Advantages

Recognize the unique strengths and areas of opportunity for your brand against competitors in real-time.

Monitor and Analyze Market Trends

Stay ahead by understanding and reacting to market changes and consumer behaviors promptly.

Optimize Brand Positioning

Make informed decisions to improve and solidify your brand's position in the market.

Understand Consumer Perceptions

Gain deep insights into how consumers perceive your brand and the factors that influence their preferences.

Customize Marketing Strategies

Utilize the insights to tailor marketing strategies that resonate with your target audience and maximize engagement.

Foster Stronger Customer Relationships

Use the information to enhance customer experience and build loyalty.

How we do it

Custom Consumer Panels

Handpicked consumer panels that provide relevant and high-quality feedback, ensuring the results are applicable and insightful.
Continuous Research and Analysis

Monthly cycles of quality research to maintain a fresh and current perspective on market dynamics and consumer perceptions.
Personalized Methodologies

Bixa focuses intently on your unique research goals, collaborating with stakeholders to craft meticulously tailored methodologies. We blend qualitative and quantitative approaches, using sophisticated models like MaxDiff, Gabor Granger, and Van Westendorp, ensuring that strategies don't just meet, but exceed success metrics for a nuanced and customized strategic insight.
Strategic Recommendations

Providing actionable recommendations based on the research, aiding strategic planning and decision-making.
Dynamic Reporting

Innovative and interactive reporting tools that allow for an in-depth and easy-to-understand view of the insights.
Dedicated Support

A dedicated team of experts, committed to guiding you through the process and ensuring your objectives are met with precision and expertise.