Brand Tracking Research

At Bixa, we build brand tracking programs around what matters to your team. No fluff. No noise. Just clear, strategic answers, grounded in research.

Whether you’re launching a new brand, entering a new market, managing a portfolio of products, or protecting a hard-earned reputation, our brand tracking service helps you stay informed, stay agile, and ahead of the competition.

Quarterly or monthly, brand tracking may include:

  • Brand awareness and consumer perception tracking

  • Brand health metrics

  • Competitive brand benchmarking to compare brand performance

  • Consumer sentiment, brand loyalty, and brand equity over time

  • Segmentation of brand perceptions

  • Market differentiation and positioning strategy

  • Campaign and marketing effectiveness / performance tracking

  • Emerging trends research

Every insight has a “so what” and can lead to action.

Start with a call. No sales pitch. Just a conversation with a Bixa researcher to help you map out a plan.

If it’s a fit, we’ll create a proposal. If not, you still leave with clarity.

Bixa is a top market research company, trusted by leading brands to uncover moves in the market.

Identify market gaps & your competitive advantages

Know where you stand—and where you can win. We help you track competitors over time to uncover where you outperform and where you're falling behind. With our brand tracking research, you can:

  • Benchmark brand awareness, consideration, and preference against competitors

  • Identify unique strengths to double down on

  • Spot gaps in competitor messaging, positioning, or perception

  • Adjust your brand strategy based on evolving market dynamics

Monitor market trends

Markets shift fast. Bixa’s brand tracking captures emerging needs, preferences, and expectations—before your competitors catch on so you can:

  • Detect changes in consumer priorities and motivations

  • Spot emerging players and disruptors

  • Measure reaction to cultural, seasonal, or macroeconomic shifts

  • Keep messaging aligned with what your audience actually cares about

Optimize brand positioning

Are you seen the way you want to be seen? We measure how well your positioning lands—and help you fine-tune it for stronger differentiation:

  • Evaluate how your brand is positioned in the minds of your audience

  • Understand where there’s overlap or whitespace in your category

  • Refine messaging based on what resonates and what’s missing

  • Create clear, consistent positioning across teams and touchpoints

Understand consumer perceptions

Brand perception drives brand equity. At Bixa, our brand tracking research goes far beyond awareness. We work to uncover how people feel about your brand, and what makes it most valuable to them:

  • How customers describe your brand (in their own words)

  • Emotions and associations they link with your brand

  • Drivers of trust, skepticism, or indifference

  • How this perception differs across target audience segments or sub-groups

Tailor and optimize your marketing strategies

Your audience isn’t one-size-fits-all. At Bixa, audience segmentation is our bread and butter. We deliver insights that will help you understand your personas based on cluster analysis (not just demographics or firmographics alone)—and then know how to tailor messaging, channels, and creative assets to each of your target groups for maximum impact. Bixa’s leading market research helps you:

  • Identify key customer segments based on attitudes and behaviors

  • Tailor campaigns to different emotional drivers

  • Match messages to the right moments in the customer journey

  • Improve relevance, reach, and ROI

Foster Stronger Customer Relationships

Loyalty doesn’t just happen. We track what keeps customers coming back—and what pushes them away. Routine studies by Bixa help you track:

  • Key drivers of brand loyalty and repeat purchase

  • What builds emotional connection over time

  • How satisfaction evolves post-purchase or post-campaign

  • Where you're earning trust—and where you're at risk of losing it

  • Trends that are decreasing and increasing over time

At Bixa, our research is built on primary data—not scraped from social media or spit out by AI tools.

Real human researchers talk to real human customers, asking questions and digging deep into what matters most.

Bixa’s brand tracking programs are custom-built so every insight drives action. Most often, they are designed to…

  • Track brand health metrics that matter

    From awareness and consideration to loyalty and trust, we track the full funnel of brand health—so you can monitor your brand’s momentum and diagnose where things are slipping.

    • Awareness, familiarity, and favorability

    • Brand trust and emotional connection

    • Net Promoter Score (NPS) and loyalty

    • Consideration and purchase intent

  • Measure brand perception with real humans—not AI

    Social listening is noisy. At Bixa, we gather insights directly from real people through primary research—not scraped data or AI summaries.

    Our research team conducts manual coding of qualitative research, and uses human intelligence (not AI) to interpret and report data and insights to you.

    Our team also recruits specialized customer panels based on your recruiting criteria and highly screens to ensure you’re hearing from high-quality participants who truly reflect your target audience. This lets us:

    • Learn how customers describe your brand in their own words

    • Capture emotional associations and brand sentiment in a more nuanced way than AI can provide

    • Spot differences by audience or sub-group in a holistic way

  • Visualize how you stack up against competitors

    Bixa’s process benchmarks your brand performance against key players in your category, so you can spot threats early, measure strengths, and carve out meaningful differentiation.

    • Track competitive brand awareness, share of mind, and perception data

    • Benchmark messaging, trust, and preference

    • Compare market position over time

  • Learn which brand messages and value propositions resonate with target audiences

    You can’t afford to guess what resonates. We test your value propositions, taglines, and brand promises to see which connect—and which miss the mark.

    • Prioritize messaging with MaxDiff

    • Test positioning statements before campaigns launch

    • Understand emotional vs. functional value perception

  • Understand what you mean to different audiences

    Your brand doesn’t mean the same thing to everyone. We segment your audience by mindset, behavior, and need—so you can tailor messaging and campaigns that stick.

    • Identify key audience segments through quantitative cluster analysis

    • Enrich with qualitative insights and persona development

    • Align marketing strategies with real human drivers

  • Tie brand insights to business decisions

    There’s nothing worse than a meaningless dashboard of graphs as a deliverable. At Bixa, our researchers get to know what you’re looking to accomplish with the research, and then help you see the opportunities in each number.

    We guide your team through the data step-by-step, giving you a “so what” for each reported number. That means a report from Bixa is never “fluff.” Every piece of data can drive action for your business—from marketing strategy to product decisions to long-term growth.

    Your brand tracking deliverables will offer:

    • Actionable recommendations aligned to your KPIs

    • Strategic recommendations for campaign planning, brand refreshes, launches, or other upcoming goals

    • Clarity that moves your team forward

If you want to harness the power of expert market research, it starts with a call.

No sales pitch. Just a conversation with a Bixa researcher to help you map out a plan. If it’s a fit, we’ll send over a proposal. If not, you still leave with clarity.