Market Research

We get it. Navigating today’s consumer marketplace is nuts—even for the most loved brands. You’re constantly trying to figure out what makes customers tick, differentiate yourself from competitors, and make crucial business decisions without a lingering doubt in your mind.

Speak with a researcher

Bixa guides some of the world’s leading brands to:

Deeply get to know your customers

We believe that truly understanding your customers is any brand’s secret to success. That's why we deep-dive into the minds and hearts of your target audiences using qualitative research methods. We're talking focus groups, interviews, and ethnographic research. By getting to the root of their motivations, preferences, and pain points, we unlock the insights that help you forge genuine connections with the right people.

Build segments based on psychographics, not demographics

At Bixa, we believe that understanding your audience goes beyond demographics. That's why we specialize in building segments based on psychographics. We go beyond surface-level characteristics and delve into the mindset, attitudes, values, and motivations that drive consumer behavior.

Uncover hidden opportunities

In a world that moves faster than a toddler on a sugar high, spotting new opportunities can feel fleeting at best. That's where our journey mapping research techniques come in. We analyze the data like nobody's business. By doing so, we unearth market trends, pinpoint gaps, and shine a spotlight on those untapped access points and areas of growth that are just waiting for your brand fill an underserved need and truly add value to the lives of your consumers.

Empower decision makers

There’s no point in doing research for the sake of research. Market research isn't just about collecting data; it's about gaining the knowledge and confidence to make informed decisions. Whether you're cooking up a new product, venturing into uncharted markets, or giving your brand a makeover, our research insights will guide you with consumer-driven, data-backed roadmapping. Armed with consumer insights you can rely on, you can minimize risks, seize opportunities, and find new levels of success.

How we do it

Your brand's success relies on more than just great products and catchy slogans. It's about understanding how your brand is perceived out there in the wild. Our research services help you evaluate brand perception, measure customer satisfaction, and assess your brand's reputation. Armed with these insights, you'll be able to spice up your brand image, forge deeper customer connections, and create a loyal fan base that keeps coming back for seconds. Our brand health trackers even do this over time.

Speak With A Researcher

We customize a methodology based on your research objectives to get you the precise customer insights you need to move forward.

Qualitative

We conduct one-on-one interviews with your audience to gather rich, detailed information about their experiences, opinions, and perceptions. These interviews allow for open-ended discussions and provide valuable insights into individual perspectives.
We bring together a small group of individuals with similar characteristics or backgrounds to engage in guided discussions. Focus groups enable us to explore topics in-depth, uncover group dynamics, and gain a deeper understanding of shared attitudes and beliefs. We use modern Q-sort techniques to lessen bias and groupthink in these sessions.
We immerse ourselves in the natural environments of consumers, observing and interacting with them in their everyday lives. This approach provides valuable context and insights into behaviors, habits, and social influences that shape consumer decisions. Today, this can be done virtually as well, allowing us to study and understand consumer behaviors, interactions, and experiences through video and screen sharing methods. This method enables us to capture insights in real-time, and enables us to be across the country (or world!) gathering this data, quickly and effectively.
We analyze various forms of media and communication, such as social media posts, customer reviews, or online discussions. This qualitative research method helps us uncover trends, sentiment, and emerging themes surrounding your brand or industry.
Participants record and share their experiences, opinions, and behaviors in video format. This method offers a visual and personal perspective, allowing us to see firsthand the contexts and emotions that influence consumer decisions. It also captures real-time insights, allowing us to understand the nuances of decision-making processes and the factors that influence consumer choices.
We utilize mobile diary studies to gather real-time and context-rich data directly from participants using their smartphones. Participants document their experiences, thoughts, and activities as they occur, providing valuable insights into their daily lives, habits, and decision-making processes.
We engage with industry experts, thought leaders, or key stakeholders to gain their perspectives and insights. These interviews help us understand broader industry trends, challenges, and opportunities.
We evaluate the usability and user experience of your digital products, websites, or applications. Through rigorous testing with current or potential users, we identify pain points, usability issues, and areas of improvement. This approach ensures that your digital offerings meet user expectations, enhancing satisfaction and engagement.

Quantitative

We design and administer surveys to collect data from a large sample of respondents. Surveys help us gather information on demographics, preferences, opinions, and behaviors in a structured manner.
We conduct controlled experiments to test hypotheses and measure cause-and-effect relationships. This quantitative approach allows us to analyze the impact of specific variables or interventions on consumer behavior or outcomes.
Our team utilizes advanced data analytics techniques to extract valuable insights from large datasets. By analyzing patterns, trends, and correlations, we uncover hidden information that helps you make data-driven decisions.
We employ statistical modeling techniques such as regression analysis, factor analysis, and conjoint analysis to identify relationships between variables, predict outcomes, and understand the relative importance of different factors.
We use quantitative methods, including cluster analysis, to segment your target market based on shared characteristics, preferences, or behaviors. This helps you tailor your marketing strategies to specific audience segments.
We analyze historical data to identify and interpret trends over time. This quantitative research method helps you understand market dynamics, consumer behavior shifts, and emerging patterns that can inform your strategic planning.
Our quantitative forecasting models help predict future market trends, demand, and performance. By leveraging historical data and market indicators, we provide you with insights to guide your decision-making and resource allocation.
We utilize quantitative approaches, such as Net Promoter Score (NPS) surveys or customer satisfaction indices, to measure and track customer satisfaction, loyalty, and advocacy.