Online Courses & Certificate Programs

In this course, learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps.

In this course, learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.

In this course, learn how to research and capture your customer's end-to-end journey through UX journey mapping.

In this course, you will learn the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies.

Confident business decisions require data. But it’s easy to feel overwhelmed during the analysis phase of your research. What data is best to use? How do you make sense of it? How do you find the best patterns?

In this course, learn how to conduct and apply audience segmentation studies to your own UX and marketing projects.

What happens when a customer journey is not straightforward and linear? How do you represent a customer's journey for a product that’s not a product at all, but a series of products, services, or interactions with your brand?

In this course, learn how to capture snapshots of the moments that matter by conducting mobile diary studies through text, screen recording, or selfie videos.

In this course, you will learn about the differences between generations in regard to user experience and needs, and how to structure your projects to account for a wide range of potential users.

Learn best practices for qualitative and quantitative B2B market research planning and the key phases of the B2B consumer experience. Explore B2B buyer personas, journey mapping, surveys, stakeholder interviews, budgeting strategies, and more.

In this course, you will learn the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies.

In this course, learn how to research and capture your customer's end-to-end journey through UX journey mapping.

In this course, learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.

In this course, learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps.

This audio-only course gives you the tools to design, conduct, and analyze customer satisfaction surveys that uncover key insights, improve experiences, and fuel growth. Learn how to use NPS effectively, explore methods like CES and CSAT, and leverage data-driven strategies to turn customer feedback into action.

Description goes herehis audio-only course provides a comprehensive introduction to market sizing. Join market research expert Sarah Weise as she guides you through calculating your total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM).

In this course, join market research expert and best-selling author Sarah Weise as she shows you how to design, leverage, analyze, and apply effective pricing research on your next market research project.

In this course, Sarah Weise explains how to choose the right questions for your surveys. Questions are the foundation of your survey, and if you choose the wrong ones, you could end up with mountains of irrelevant data.

In this course, Sarah Weise teaches you how to prep, facilitate, and manage virtual focus groups like a pro. If you've ever struggled to keep people engaged on a video call or suffered as tech issues derail a conversation, check out this course.

In this course, learn how to stand out in a crowded market by defining your unique selling proposition (USP)— the statement that tells your customers why you're different and the best choice. Instructor Sarah Weiss shows you how market research can help you craft a USP that resonates with your audience and differentiates your brand, ultimately driving more engagement and growth.

In this course, Sarah Weise shows you how to address the most common sources of bias in focus groups, and shares strategies to keep the conversations balanced, fair, and real.

This course kicks off with an overview of pricing surveys, followed by a deep dive into the benefits of the Van Westendorp and Gabor Granger methods. Gain insights into how these methods can enhance your pricing strategies.

This course starts with a thorough introduction to audience segmentation and the powerful role cluster analysis plays in identifying distinct audience segments. Learn when and why to leverage cluster analysis over other methods for pinpointing key audience groups

This course delves into the transformative power of conjoint analysis, especially within the context of surveys. Start with an introduction to conjoint analysis in product bundling, followed by a thorough exploration of its benefits in survey applications and the strategic scenarios where it outperforms other pricing tools.

Learn how to design surveys that minimize bias and maximize response rates; analyze descriptive statistics; interpret open-ended questions; make strong inferences from your data; and leverage tools like SurveyMonkey, MaxDiff, and conjoint analysis for data analysis. This course is ideal for market researchers, marketing professionals, business strategists, and anyone interested in leveraging market research to drive decision-making and business growth.

This course with marketing research expert Sarah Weise will equip you with the skills to design, execute, and analyze iterative research projects, enabling you to make data-driven decisions that align with evolving customer needs and market trends.

Explore the common pitfalls and mistakes that many companies encounter when conducting market research. Learn how biases, assumptions, and methodological errors can impact outcomes, and gain insights from real-world case studies to improve your market research practice and get better results that you can rely on to make business decisions

This course offers an exploration of budgeting for market research projects, focusing on the comprehensive understanding of costs involved. Gain insights into the various elements contributing to research expenses, such as recruiting, planning, question development, data collection, analysis, and software licensing. Learn to develop a realistic budget plan for a case study using BetterProposals, and understand how different types of research incur varying costs.

Build a customer-focused culture in your organization by leveraging market research insights and cultivating a mind set of continuous learning. Discover strategies to engage employees, implement effective customer feedback systems, and align organizational goals with customer needs.

Learn to accurately allocate time for each phase—recruitment, planning, data collection, and analysis—while considering various research methods like interviews, video diary studies, and surveys. Discover how to adapt timelines to meet tight deadlines, and overcome external factors that might hinder progress.