Confident decisions, powered by market research

Bixa is one of the leading market research firms in the world, helping brands make smarter, faster decisions. Trusted by 100+ companies—including Google, IBM, Citibank, Eko Health, Cox Communications, the Atlanta Journal-Constitution, and IDDBA—our insights influence over 19 BILLION consumer purchases each year.

Collage of diverse group meetings related to market research and UX research, including office meetings, brainstorming sessions, virtual meetings, and in-store shopping interviews, ethnographic research, in-depth interviews, and focus groups.

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What We Do

At Bixa, we help your team unlock customer secrets and gain the clarity you need to make business decisions with confidence. Our award-winning team of researchers can help you segment your audience, uncover pain points, and craft personas and buyer journeys that matter.

What We Do

Bixa’s award-winning research team helps DTC and B2B brands make clear data-backed decisions—through audience segmentation, trend analysis, feature prioritization, pricing research, and more.

Market Research

Confident business decisions require data. At Bixa, we uncover customer insights that lead to action. We dig deep with modern qualitative and quantitative methods to understand your audience segments, what drives behavior, and what will set you apart.

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UX & Product Research

At Bixa, we’re on a mission to help businesses create extraordinary user experiences and develop game-changing products. Our in-depth research goes beyond surface-level insights, diving deep into user behaviors, uncovering the "why" through interviews, testing, and observation.

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Trend Reports

Keep your finger on the pulse by tracking consumer behaviors and emerging trends shaping your industry. Get custom-curated syndicated reports for your sector or market. Fashion, technology, healthcare, finance, politics—our reports unveil trends, strategies, and future forecasts.

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Brand Trackers

Transform the way you track your brand’s performance against the competition. We recruit a custom consumer panel, and collect monthly data to track consumer perceptions, market trends, and competitive landscape over time. Gain actionable intelligence for confident strategic decisions.

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Corporate Training & Online Classes

Expert-led programs fuel professional growth and drive business success for your team, as they gain skill-building in research methodologies, consumer behavior, and data-driven decision-making. Custom training options available.

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Keynotes & Speaking Engagements

Bring unparalleled expertise and captivating insights to your next event. Our seasoned speakers deliver inspiring presentations with practical takeaways. Energize teams, inform stakeholders, and empower audiences with Bixa's dynamic speakers.

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Start A Conversation

100+ brands trust Bixa for their customer insights

Bixa teamed up with Google to conduct a series of research studies to get the data needed to re-format ads for shopping, travel, local/maps, education, and jobs to improve engagement with a Gen Z audience in the US, Brazil, and India.
When Cox2M needs new market validation research to know what Internet of Things devices to take to market, they call on Bixa. Niche B2B studies include auto, construction, parks and recreation, traffic engineering, fuel tanks, and more.
IBM taps Bixa for user testing and UX recommendations for new products to ensure that the navigation, content, visuals, and interaction matched the mental models of their target audiences.
Disrupting a traditional industry like medical malpractice insurance with a new business model is a huge risk. Bixa provided qualitative and quantitative insights that validated the market and detailed which target audiences to focus on first—and what messaging would resonate for each.
When the Michigan Dental Association asked, “What young dentists need from a professional association?” they called in Bixa to help ensure the longevity and continued success of their brand.
To help this retail chain understand how to increase visit frequency and basket size, Bixa conducted ethnography through 100+ in-store shop-alongs and interviews. The Bixa team was able to segment shoppers and pinpoint target audiences for new campaigns.
When a new venture-backed tech startup was struggling with price setting, Bixa designed and implemented Van Westendorp surveys, a detailed quantitative pricing method, to help them understand the value to target consumers.
When a nonprofit asked, “What drives women to run for political office?” Bixa launched a study on motivations with qualitative and quantitative research (e.g., interviews with elected officials, and cluster analysis from a large-scale survey of women considering a run). The Bixa team segmented a huge population (all women in the US) into 4 psychographic personas and journeys.

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OUR ETHOS

Results-Driven Customer Insights

There’s no point in doing research if you can’t apply it. Bixa’s award-winning researchers deliver consumer insights that matter—actionable customer data you can immediately apply.

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WHAT SETS US APART

Modern Research, Tested and Proven Worldwide

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Research may be the most essential element you will invest in—because without a clear understanding of your audience and their emotional drivers, any strategy is a gamble. Our expert researchers do it right, with cutting-edge techniques that maximize your research investment.

Market Research
UX and Product Research

GENERATIONAL RESEARCH

Gen Z is Now the Largest Living Generation

Bixa (quite literally) wrote the book on Gen Z. We’ve been conducting targeted Gen Z research—in virtually every industry—for over 5 years. We go far beyond superficial stereotypes, helping you discover your personas: their mindset, preferences, and behaviors so you can build authentic lasting relationships and drive unparalleled success.