When stakes are high, guessing is expensive…
Make confident decisions with market research
Bixa is one of the leading market research firms in the world—helping brands understand their customers, test decisions, and move forward with clarity. Trusted by 100+ brands like Google, IBM, Citibank, Eko Health, Cox, and the International Diary, Deli & Bakery Association (IDDBA), our insights influence over 19 BILLION consumer purchases each year.
What We Do
At Bixa, we help your team unlock customer secrets and gain the clarity you need to make business decisions with confidence. Our award-winning team of researchers can help you segment your audience, uncover pain points, and craft personas and buyer journeys that matter.
Does this sound familiar?
You’re being asked to make big decisions with incomplete or conflicting data
Stakeholders disagree, and everyone has a “strong opinion”
Past research was done, but it didn’t change anything
You need answers quickly, but not sloppily
These aren’t marketing problems. They’re decision problems.
Bixa’s award-winning market research team helps you make high-stake decisions with precision.
We do this through rigorous, human-centered market research for DTC or B2B brands—including surveys, in-depth interviews, UX research, and brand tracking. We learn why customers behave the way they do, prioritize what matters most, and help your team align on a data-backed direction.
-
![]()
Market Research
Confident decisions require more than data—they require clarity. We design and execute rigorous qualitative and quantitative research to uncover what truly drives behavior, identify meaningful tradeoffs, and focus teams on what matters most.
-
![]()
Brand Trackers
Brand tracking shouldn’t just monitor metrics—it should guide strategy. We track awareness, perception, and momentum over time, translating shifts in brand health and competitive position into clear implications for where to invest, adjust, or double down.
-
![]()
Product Research
Building the right product means making the right calls early. From MVP testing to pricing and messaging, we generate evidence that helps teams prioritize features, refine positioning, and launch with confidence.
-
![]()
UX Research
Standout experiences are built on understanding why users struggle or succeed. Our UX research goes beyond usability scores to reveal underlying behaviors and barriers—so design and product teams know exactly what to fix, improve, or rethink.
Bixa is trusted by 100+ organizations to bring clarity to complex decisions
We partner with high-growth tech companies, global enterprises, consumer brands, public institutions, funded startups, non-profits, associations, agencies, and more.
-
![]()
Bixa teamed up with Google to conduct a series of research studies to get the data needed to re-format ads for shopping, travel, local/maps, education, and jobs to improve engagement with a Gen Z audience in the US, Brazil, and India.
-
![]()
When Cox2M needs new market validation research to know what Internet of Things devices to take to market, they call on Bixa. Niche B2B studies include auto, construction, parks and recreation, traffic engineering, fuel tanks, and more.
-
![]()
IBM taps Bixa for user testing and UX recommendations for new products to ensure that the navigation, content, visuals, and interaction matched the mental models of their target audiences.
-
![]()
Disrupting a traditional industry like medical malpractice insurance with a new business model is a huge risk. Bixa provided qualitative and quantitative insights that validated the market and detailed which target audiences to focus on first—and what messaging would resonate for each.
-
![]()
When the Michigan Dental Association asked, “What young dentists need from a professional association?” they called in Bixa to help ensure the longevity and continued success of their brand.
-
![]()
To help this retail chain understand how to increase visit frequency and basket size, Bixa conducted ethnography through 100+ in-store shop-alongs and interviews. The Bixa team was able to segment shoppers and pinpoint target audiences for new campaigns.
-
![]()
When a new venture-backed tech startup was struggling with price setting, Bixa designed and implemented Van Westendorp surveys, a detailed quantitative pricing method, to help them understand the value to target consumers.
-
![]()
When a nonprofit asked, “What drives women to run for political office?” Bixa launched a study on motivations with qualitative and quantitative research (e.g., interviews with elected officials, and cluster analysis from a large-scale survey of women considering a run). The Bixa team segmented a huge population (all women in the US) into 4 psychographic personas and journeys.
OUR ETHOS
Research for real decisions
Every Bixa study starts with the decisions you need to make. From there, we design the right research approach to support it. Every method is thoughtfully selected, intentionally built, and rigorously applied to deliver statistically sound, decision-ready insights.
WHAT SETS US APART
Rigor with real-world context
At Bixa, rigorous research is table stakes. What sets us apart is the “so what” we interpret from the data—giving you precise priorities, risks, and opportunities that guide your next decision.
ACTIONABLE INSIGHTS
Insights that actually get used
We’re not a slide factory or automated survey software or an AI anything. The research team at Bixa is made up of real humans who translate robust findings into clear priorities and recommendations… because we know that strong data leads to confident action.
Trusted by today’s most innovative brands. Ranked by Clutch as a Top Market Research firm in the world.
Let’s talk research.
Book a complimentary 30-minute strategy session with a senior researcher at Bixa.
In this no-pressure call, we’ll talk through your goals and explore the best research approach. If we’re a fit, we’ll send a proposal. If not, you’ll still leave with clarity.
