UX Research for Product Design & Optimization

At Bixa, we’re on a mission to help businesses create extraordinary user experiences and develop game-changing products. Our specialty in UX research and usability testing helps companies with product design and optimization. We guide brands to build intuitive, high-performing digital experiences based on real customer data.

Whether you're launching a new product or refining an existing platform, the best research reveals exactly where users get stuck—and what to fix. As one of the best UX research companies out there, we combine behavioral insights with design best practices to help you increase conversions, improve satisfaction, and reduce churn.

Book a complimentary strategy session below. Our expert UX researchers will ask questions and guide you toward the best approach.

We tailor every UX research study do your specific goals. No two projects are ever the same.

Qualitative

  • We conduct moderated and unmoderated usability tests to evaluate how real users interact with your digital product—uncovering pain points, confusion, and areas for improvement to enhance user experience and boost conversion rates.

  • Our one-on-one interviews dig beneath the surface to reveal customer motivations, pain points, and expectations—helping you build products and messaging that truly resonate.

  • Stay ahead of user needs with regular moderated sessions, guided by a consistent research cadence and paired with expert recommendations—perfect for iterative design teams and product roadmaps.

  • We facilitate dynamic group discussions with your target users to capture diverse feedback, test ideas in real time, and identify shared needs or frustrations—especially useful for early-stage concept validation and marketing strategy.

    We employ a Q-sort method to ask users to take a stand before entering the group dynamic, reducing groupthink.

  • We observe users in their natural environment to understand real-world behaviors, habits, and unmet needs—offering rich, contextual insights that surveys alone can’t reveal.

    We can conduct these in-person or virtually through video diary studies.

  • UX experts with over 15 years of experience conduct heuristic audits, based on established best practices and industry standards of navigation/organization, visuals, content, and interaction. We deliver actionable insights to help you optimize and enrich your product. andthe user journey.

  • We test product or design concepts with your ideal users to gather feedback before you build—minimizing risk and maximizing market fit from the start.

    Concept testing plays a crucial role in validating ideas, gathering user feedback, and refining design concepts. At Bixa, we understand the importance of concept testing in ensuring that your product resonates with your target audience and achieves its intended goals. By presenting users with well-defined concepts and prototypes, we empower you to make informed decisions, optimize user experiences, and create winning solutions.

Quantitative

  • We craft targeted surveys that deliver statistically reliable insights about user satisfaction, feature preferences, messaging resonance, and more—backed by smart design and actionable analysis.

  • Visualize where users click, scroll, or drop off with heatmap tracking—helping you optimize layouts, calls-to-action, and content hierarchy for higher engagement and better UX.

  • We design and analyze A/B tests to help you confidently choose the most effective variation of a webpage, feature, or message—based on real user behavior and conversion metrics.

  • At Bixa, we specialize in primary research. That said, we can incorporate tools like Google Analytics, Mixpanel, or Heap into our insights when needed. Used alongside interviews, surveys, or usability testing, behavioral analytics add context—helping you see not just what users are doing, but why they’re doing it.

How we do it

At Bixa, we use research to uncover what makes your users tick—and what’s getting in their way. Our custom approach combines qualitative and quantitative methods to deliver insights that improve user experience, inform product strategy, and reduce guesswork.

From in-depth interviews and usability testing to A/B tests and heatmaps, we tailor every study to your specific goals. Whether you’re launching a new feature, refining your product, or testing a fresh brand message, we give you the evidence you need to make smarter, faster decisions.

Let’s turn real user insights into real product wins.

What can UX testing from a top consumer research company like Bixa bring to your brand?

Craft user experiences that connect

At Bixa, we believe great design begins with deep understanding. Our UX research services uncover how users think, feel, and behave—so you can design products that feel effortless and engaging. Using a blend of usability testing, in-depth interviews, concept testing, UX audits, journey mapping, and video diary studies, we get to the root of what your users really want—and why.

We go beyond observation, combining qualitative insights with quantitative tools like heatmaps, A/B testing, and behavioral analytics for a full-picture view of the user experience. This approach gives your team clarity on what’s working, what’s not, and where to optimize next. With Bixa as your research partner, you’ll get:

  • Custom UX research plans aligned to your product goals

  • Actionable findings delivered fast to fuel design and dev decisions

  • Strategic insights from a top market research company trusted by brands like Google, Cvent, and Monotype

Brainstorming session with data from qualitative research. In the background there are handwritten notes on a whiteboard, photos of customers shopping, with stick notes on top of them, and a researcher and two clients engaging in strategy discussion.

Usability testing that gets to the root of user behavior

We run both moderated and unmoderated usability testing to evaluate how real users interact with your product—whether it’s a website, app, platform, MVP, prototype, kiosk, or physical product integrated with software.

Through usability testing sessions, think-aloud protocols, and scenario-based testing, we identify friction points and confusion before they impact engagement. We incorporate user journey mapping to visualize the experience across touchpoints, highlighting moments that delight, frustrate, or cause drop-off. These methods help you build experiences that flow naturally and meet user expectations at every step.

  • Moderated testing for deep insights into task completion, usability issues, and mental models

  • Unmoderated testing for fast, scalable feedback across platforms

  • Journey mapping to identify emotional highs, pain points, and optimization opportunities

  • Remote or in-person options based on your audience and product stage

Optimize every touchpoint

User expectations are higher than ever—while attention spans are shorter than ever. With Bixa’s user experience research services, you’ll confidently optimize each step of your product journey. From onboarding flows and checkout processes to SaaS dashboards and app navigation, we make sure your experience is clear, intuitive, and delightful for your target audiences.

CRO audits and heuristic reviews

Beyond just testing users, we evaluate your site or app through expert-led conversion rate optimization (CRO) audits and heuristic reviews. These are structured, evidence-based evaluations grounded in UX best practices—so you can identify missed opportunities and design gaps.

  • Review MVPs, prototypes, or live websites, apps or platforms

  • Identify core usability issues that impact conversions

  • Get actionable recommendations for improving task flow, layout, visuals, content clarity, and interaction

  • Backed by research-based usability heuristics and industry best practices

Drive smarter decisions and fuel product innovation

At Bixa, we turn user insights into confident action. Our UX and product research services deliver data-backed recommendations that help you make smarter decisions around feature prioritization, UX improvements, and product development.

We don’t just hand you data—we uncover what your users truly want and need. Whether you're validating a new concept, refining an existing product, or planning your next launch, we help you innovate with purpose. With Bixa as your product research partner, you’ll spot opportunities faster, reduce risk, and build market-ready solutions that outperform the competition.

Book your free UX research consult

At Bixa, we blend qualitative and quantitative research to help you make confident decisions about your UX/UI.

It all starts with a call where we talk through your goals, challenges, and what you need to move forward. Then we recommend a research approach.

No sales pitch. Just a smart, honest conversation with a senior researcher who’s helped teams like yours launch faster, design smarter, and market more effectively. If it’s a fit, we’ll map out a plan. If not, you still leave with clarity.