Product research for design, launch, and marketing
Whether you're testing an MVP, fine-tuning a live platform, or gearing up for a launch, Bixa helps you make smarter, faster product decisions—based on what real people think, want, and are willing to pay for.
At Bixa, we offer full-service market research combining audience segmentation and trend research, UX testing, product feature prioritization, messaging testing, pricing research, and market validation to support every stage: MVP, prototype, or live platform.
Book a complimentary strategy session below with one of our expert researchers.
Bixa is a top market research company that helps teams build the right product and bring it to market with the right message and price.
From early MVP testing to refining UX and pricing a product for launch, Bixa delivers primary data that drives decisions across product development, product design, and product marketing.
Before launch: idea validation and feature prioritization research
Before you write a single line of code or invest in building new features, it’s critical to test whether your idea truly solves a real problem—and whether your customers will see enough value to take action. This stage is all about validating product-market fit, reducing risk, and ensuring your roadmap is driven by real customer needs.
Each of our projects is custom-designed to fit your goals and questions. Here are some example pre-launch research approaches:
Concept testing: We test early ideas, wireframes, or MVPs with your target audience to uncover what’s resonating—and what needs work. This helps you avoid costly missteps and build something people actually want.
Feature prioritization: When everything feels important, an advanced survey question type called MaxDiff can reveal which features your target audience values most. It’s a fast, reliable way to focus your product roadmap with data-backed confidence.
Product bundling, packaging, and tiering: Want to know what combination of features and pricing drives customer choice? We use conjoint analysis to simulate real-world buying scenarios and model the ideal product or pricing structure for your audience.
Pricing and willingness to pay research: We help you determine the price point that balances perceived value and revenue potential, using proven methods like Van Westendorp and Gabor-Granger to uncover what your customers are truly willing to pay.
During design: UX testing and product-fit research
Once your product is taking shape, it’s time to make sure it actually works for your users—both functionally and emotionally. This stage is about identifying friction, validating user journeys, and refining the product experience to increase adoption, satisfaction, and retention.
Here are some of the methods we use to ensure your product fits seamlessly into your users’ lives:
Usability testing (moderated or unmoderated): We observe real users as they interact with your product to uncover confusion points, broken flows, and moments of frustration that hurt conversion and engagement.
In-depth interviews: Through one-on-one conversations, we dig into how users think, feel, and behave, giving you context and emotional insight to guide design decisions.
Diary studies or live ethnographic research: Want to know how your product fits into someone’s day-to-day life? We ask users to document their experiences over time, capturing in-the-moment reactions and long-term behavior patterns and observe their behavior, in context.
Subject Matter Expert (SME) interviews: We are happy to supplement user research with insights from domain experts, helping you understand market expectations, compliance needs, or technical considerations from people who’ve seen it all.
After launch: Messaging, pricing, positioning & marketing mix research
Once you’ve launched, it’s time to refine how you position, price, and promote your product. This phase helps you sharpen your messaging, optimize pricing, clarify your product’s place in the market, and ensure your marketing mix is aligned with what your audience actually wants.
We combine qualitative and quantitative research to guide marketing strategy, pricing, segmentation, and brand positioning. Here’s how:
Messaging testing & prioritization: We start with in-depth interviews or diary studies to understand how customers describe your product in their own words, what resonates emotionally, and what confuses them. Then, we use MaxDiff to quantify which value propositions, taglines, or benefit statements actually rise to the top. The result: a clear, data-backed messaging strategy that feels authentic to your audience, and sets the foundation for strategic positioning.
Pricing research: Price isn’t just a number—it’s emotional. We combine pricing surveys (Van Westendorp, Gabor Granger, or Conjoint) with open-ended responses or follow-up interviews to understand the why behind pricing perception. This helps Bixa’s research team find the ideal price point that balances customer willingness to pay and revenue goals.
Audience segmentation: We use cluster analysis to refine targeting—but we don’t stop there. We layer in qualitative research to bring those segments to life, building personas that show not just what your users do, but why they do it. This lays the groundwork for differentiated messaging, targeting, and go-to-market planning.
Customer satisfaction & loyalty (NPS, effort, emotion): Our team looks beyond the score. Through interviews, video diaries, or open-ended feedback, we uncover the deeper reasons behind satisfaction, loyalty, or churn. Whether you’re measuring NPS, effort, or emotional connection, we help you understand what’s driving the numbers—and how to improve.
How we do it
At Bixa, we blend qualitative and quantitative research to help you make confident product and marketing decisions. Whether you're validating an idea, prioritizing features, refining messaging, or pricing your product, every study is custom-built to uncover what customers want, and what drives them to act.
It all starts with a call where we talk through your goals, challenges, and what you need to move forward. Then we recommend a research approach.
No sales pitch. Just a smart, honest conversation with a senior researcher who’s helped teams like yours launch faster, design smarter, and market more effectively. If it’s a fit, we’ll map out a plan. If not, you still leave with clarity.