Clear, data-backed insights for confident business decisions
Make smarter, faster business decisions with insights from leading market research company Bixa. Trusted by 100+ brands—including Google, IBM, Citibank, Eko Health, Cox Communications, the Atlanta Journal-Constitution, and the International Dairy Deli & Bakery Association (IDDBA)—our insights influence over 19 BILLION consumer purchases each year.
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Crystal clear insights with actionable recommendations
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Custom research, tied to your business objectives
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Qualitative & quantitative data, direct from your target audiences
It all starts with a call. No sales pitch—just meet with senior researcher who listens to your goals and maps out an approach. If it’s a fit, we’ll send a proposal. If not, you’ll still leave with clarity.
Join 100+ leading brands
who rely on Bixa for customer insights
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Bixa teamed up with Google to conduct a series of research studies to get the data needed to re-format ads for shopping, travel, local/maps, education, and jobs to improve engagement with a Gen Z audience in the US, Brazil, and India.
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When Cox2M needs new market validation research to know what Internet of Things devices to take to market, they call on Bixa. Niche B2B studies include auto, construction, parks and recreation, traffic engineering, fuel tanks, and more.
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IBM taps Bixa for user testing and UX recommendations for new products to ensure that the navigation, content, visuals, and interaction matched the mental models of their target audiences.
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Disrupting a traditional industry like medical malpractice insurance with a new business model is a huge risk. Bixa provided qualitative and quantitative insights that validated the market and detailed which target audiences to focus on first—and what messaging would resonate for each.
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When the Michigan Dental Association asked, “What young dentists need from a professional association?” they called in Bixa to help ensure the longevity and continued success of their brand.
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To help this retail chain understand how to increase visit frequency and basket size, Bixa conducted ethnography through 100+ in-store shop-alongs and interviews. The Bixa team was able to segment shoppers and pinpoint target audiences for new campaigns.
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When a new venture-backed tech startup was struggling with price setting, Bixa designed and implemented Van Westendorp surveys, a detailed quantitative pricing method, to help them understand the value to target consumers.
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When a nonprofit asked, “What drives women to run for political office?” Bixa launched a study on motivations with qualitative and quantitative research (e.g., interviews with elected officials, and cluster analysis from a large-scale survey of women considering a run). The Bixa team segmented a huge population (all women in the US) into 4 psychographic personas and journeys.
What We Do
Our market researchers can help you segment your audience, uncover pain points, discover trends, and craft personas and buyer journeys that matter.
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Market Research
Confident business decisions start with the right data. At Bixa, we uncover customer insights that lead to action. We dig deep with qualitative and quantitative methods to understand your audience segments, what drives behavior, and what will set you apart.
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Product Research
Bixa helps teams build the right product and bring it to market with the right message and price. From early MVP testing to refining UX and pricing a product for launch, Bixa delivers primary data that drives decisions across product development, product design, and product marketing.
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UX Research
To create and extraordinary user experiences and game-changing products, you need the right insights. Our in-depth research goes beyond surface-level data, diving deep into user behaviors, uncovering the "why" through interviews, usability testing, and observation through ethnography or video diaries.
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Brand Trackers
Transform the way you track your brand’s performance against the competition. We recruit a custom consumer panel, and track consumer awareness, perceptions, market trends, and competitive landscape over time—monthly or quarterly. Gain actionable intelligence for confident strategic decisions.
Trusted by some of the world’s leading brands for top market research, product research, and UX research
Get started with a strategy call
Book a complimentary 30-minute strategy session with a senior researcher at Bixa.
In this no-pressure call, we’ll talk through your goals and explore the best research approach. If we’re a fit, we’ll send a proposal. If not, you’ll still leave with clarity.
