Confident business decisions require data. But it’s easy to feel overwhelmed during the analysis phase of your research. What data is best to use? How do you make sense of it? How do you find the best patterns?

Get To Course

In this course, learn how to conduct and apply audience segmentation studies to your own UX and marketing projects.

Get To Course

What happens when a customer journey is not straightforward and linear? How do you represent a customer's journey for a product that’s not a product at all, but a series of products, services, or interactions with your brand?

Get To Course

In this course, learn how to capture snapshots of the moments that matter by conducting mobile diary studies through text, screen recording, or selfie videos.

Get To Course

In this course, you will learn about the differences between generations in regard to user experience and needs, and how to structure your projects to account for a wide range of potential users.

Get To Course

Learn best practices for qualitative and quantitative B2B market research planning and the key phases of the B2B consumer experience. Explore B2B buyer personas, journey mapping, surveys, stakeholder interviews, budgeting strategies, and more.

Get To Course

In this course, you will learn the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies.

Get To Course

In this course, learn how to research and capture your customer's end-to-end journey through UX journey mapping.

Get To Course

In this course, learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.

Get To Course

In this course, learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps.

Get To Course