At Bixa, we specialize in consumer behavior and psychographic audience segmentation, helping brands like yours uncover what truly drives purchase decisions—and how to leverage those insights for growth.

We’ve worked with Davis Food Co-op to decode shopper motivations through qualitative interviews and quantitative surveys, delivering an actionable strategy that expanded membership and strengthened their community.

And now, we’re partnering with IDDBA to uncover the biggest shopping trade-offs influencing grocery purchases—using conjoint analysis, in-store video diaries, and real-world customer insights to create whitepapers and data-driven strategies that retailers can implement today.