How to Pivot FAST with Customer Research
A version of this post was included in my super-fun weekly email for marketers with tips, tricks and stories. Click here to sign up and never miss out on the fun!
Note: This video was recorded for Content Marketing Conference 2020, which moved to a digital format in the midst of the coronavirus (COVID-19) pandemic. This talk is on rapid customer research and is for businesses looking to pivot their business models and marketing strategies during this pandemic.
Consumer behavior has drastically shifted over the course of a few weeks. In uncertain times, if we can't pivot and find new opportunities, we may find ourselves out of business.
But how do we know if we're pivoting in the right direction?
Join Sarah Weise, CEO of award-winning market research firm Bixa and bestselling author of InstaBrain, to learn to:
Get rapid customer research, in as little as 3 days!
Build empathy based on social listening and video diary studies
Leverage new partnership opportunities for future growth
Create the offerings and content that support your customers right now
If you are shifting your business model, your products, your content... this is the talk for you!
LINKS IN VIDEO:
For the exact questions to ask your customers: Get the Template
Get your free chapter of InstaBrain!