How to Pivot FAST with Customer Research

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Note: This video was recorded for Content Marketing Conference 2020, which moved to a digital format in the midst of the coronavirus (COVID-19) pandemic. This talk is on rapid customer research and is for businesses looking to pivot their business models and marketing strategies during this pandemic.

Consumer behavior has drastically shifted over the course of a few weeks. In uncertain times, if we can't pivot and find new opportunities, we may find ourselves out of business.

But how do we know if we're pivoting in the right direction?

Join Sarah Weise, CEO of award-winning market research firm Bixa and bestselling author of InstaBrain, to learn to:

  • Get rapid customer research, in as little as 3 days!

  • Build empathy based on social listening and video diary studies

  • Leverage new partnership opportunities for future growth

  • Create the offerings and content that support your customers right now

If you are shifting your business model, your products, your content... this is the talk for you!

LINKS IN VIDEO:

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