Why Hire Bixa For Your Market Research And UX Research
Bixa is a market research and UX research firm based in the US that helps businesses uncover the customer insights they need to build smarter products, improve user experiences, and craft more effective marketing strategies. We deliver actionable data rooted in real customer behavior—helping you prioritize features, test messaging, segment audiences, and boost customer satisfaction.
Whether you're launching a new product, optimizing an existing experience, or expanding into new markets, Bixa turns deep customer understanding into clear, strategic guidance that drives growth.
Our biggest differentiator? Quality over speed.
We don’t just check the research box—we deliver insights your team will actually use.
Why companies choose Bixa:
Audience segmentation that goes beyond demographics to reveal motivations, behaviors, and decision drivers
Actionable insights, not just data: our findings are designed to be used, not shelved
Mixed-method expertise in qualitative and quantitative research, including in-depth interviews, video diary studies, usability testing, and surveys to help identify trends, prioritize product features and messaging, improve pricing strategies, and more.
Flexible, collaborative approach that integrates seamlessly with your product, marketing, sales, growth, and internal research teams
Trusted by leading brands to uncover insights that drive growth including Google, Cvent, IBM, Citi Ventures, The Atlanta Journal-Constitution, international and nationwide professional associations, and fast-growing startups.