Bixa teamed up with Google to conduct a series of research studies to get the data needed to re-format ads for shopping, travel, local/maps, education, and jobs to improve engagement with a Gen Z audience in the US, Brazil, and India.

When Cox2M needs new market validation research to know what Internet of Things devices to take to market, they call on Bixa. Niche B2B studies include auto, construction, parks and recreation, traffic engineering, fuel tanks, and more.

IBM taps Bixa for user testing and UX recommendations for new products to ensure that the navigation, content, visuals, and interaction matched the mental models of their target audiences.

Disrupting a traditional industry like medical malpractice insurance with a new business model is a huge risk. Bixa provided qualitative and quantitative insights that validated the market and detailed which target audiences to focus on first—and what messaging would resonate for each.

When the Michigan Dental Association asked, “What young dentists need from a professional association?” they called in Bixa to help ensure the longevity and continued success of their brand.

To help this retail chain understand how to increase visit frequency and basket size, Bixa conducted ethnography through 100+ in-store shop-alongs and interviews. The Bixa team was able to segment shoppers and pinpoint target audiences for new campaigns.

When a new venture-backed tech startup was struggling with price setting, Bixa designed and implemented Van Westendorp surveys, a detailed quantitative pricing method, to help them understand the value to target consumers.

When a nonprofit asked, “What drives women to run for political office?” Bixa launched a study on motivations with qualitative and quantitative research (e.g., interviews with elected officials, and cluster analysis from a large-scale survey of women considering a run). The Bixa team segmented a huge population (all women in the US) into 4 psychographic personas and journeys.