Modern Market Research
A few articles to help you strategically focus your business and make clear, confident decisions through customer-driven insights.
From Swifties to Touchdowns: Taylor Swift as the NFL's Marketing MVP for Expanding into New Audiences
Taylor Swift has been the best marketing to happen to the NFL since the flurescent yellow line that appeared on our television screens in the 1990s—bringing with her a whole new audience of potential football fans.
How Market Research Shaped Netflix's "The Crown" 👑
Let us raise a royal toast to Netflix, the reigning monarch of market research. Find out the behind-the-scenes look at how Netflix used market research to create the binge-worthy series “The Crown.”
Innovating Market Research: Today’s Modern Market Research is Digital & Customer-Centric
Don't let your customers slip away! Learn how to boost loyalty through research-driven customer insights.
Your $29M Reason to Master Customer Loyalty (through market research insights!)
Don't let your customers slip away! Learn how to boost loyalty through research-driven customer insights.