RESEARCH AS CUSTOM AS YOU ARE
Custom research leads to clear decisions. Bixa implements a custom mix of qualitative and quantitative research to deliver audience insights that matter: clear direction to drive your strategic business and product decisions. It’s easy to know what’s not working. It’s harder to find out why—and what to do about it. We’ll help you understand what your next move should be, and give you the confidence and support to pull the trigger.
Explore new opportunities in the market
Be confident in what your customers really need. Our unique psychographic research helps you spot new opportunities for your business.
• Contextual Interviews
• Ethnographic (Observational) Research
• Mobile Diary Studies
• Design Thinking Workshops
• Persona & Journey Mapping Workshops
Test with customers to make sure it lands
Ready to go live? We can help you test early and often with customers or potential customers to validate your product direction and avoid rollout disasters.
• Usability Testing
• Agile/Lean Testing
• Guerrilla Testing
• Rapid Prototyping & Testing
• Expert Evaluations
Optimize customer experience over time
We measure customer experience over time to help you make the updates that matter the most to your customers and ensure that your KPI's are met.
• Quantitative Research
• Ongoing Experience Measurement
• Competitor Ranking
• Content & Messaging Evaluations
• Eye-tracking & Biometric Studies