Learn from the experts: Brainstorming Techniques that Work 

What tools and techniques is your team using to generate new ideas?  After years of experimenting with literally hundreds of different hands-on activities in both commercial and government environments, we share our top 5 creative working session activities. We’ll show you what truly works to gather information from people in a room, to generate ideas fast, to learn about target audiences, and collaboratively make decisions.

With activities inspired by Agile, Lean Startup, Lean UX, Express Usability and more, this hands-on session is designed specifically so that you can take away tips and tricks, and use them to facilitate your meetings more effectively and efficiently.  We've done the legwork for you, and we'll teach you only what works.  Through stories, pictures, and games, we’ll break down the nuts & bolts of facilitating effective working sessions – and how to tailor them to a specific project or organization.

Our facilitators are passionate about effectively leading groups. Over the past 23 years, they have tried out literally hundreds of different methods of brainstorming to generate new ideas

This hands-on course provides: 

  • A toolkit of creative strategies for getting groups to brainstorm new, innovative ideas
  • Facilitation techniques to motivate a group, build consensus, maintain focus, generate ownership and inspire action in others
  • Clear direction on how to turn challenging personalities into assets
  • Distinction between working sessions and focus groups, and direction on how to conduct similar working sessions with customers to engage and connect


5 Key Brainstorming & Refining Activities

In this half-day session, you'll learn to facilitate the following 5 core activities, each with endless possible variations:

  1. Group Mad Libs: for generating lots of ideas, no matter who is in the room
  2. Wall Voting: for efficient collaborative decision-making
  3. Persona Sketches: to generate collective understanding of key audiences, website visitors, types of clients, etc.
  4. Fill-in-the-blank & Write-and-pass User Stories: for understanding key requirements, features, customer motivations, and business value created
  5. Show-and-tell: group variation of image-based projective interviewing, as described in Journal of Digital & Social Media Marketing